Three Counties Showground: Economic Impact Study
The first economic and community impact study of Malvern’s Three Counties Showground since 2010.
Location
The question
What is the Showground really worth to Worcestershire and the wider Three Counties, beyond ticket sales?
The Three Counties Agricultural Society (that runs the site) needed up-to-date, credible evidence for funders, sponsors, councils and its own trustees, and to plan its next stage of growth.
What we did
We surveyed more than 6,000 visitors and exhibitors, joined up the Society’s ticketing, venue-hire and finance data, and interviewed hirers and partners.
We modeled direct, supply-chain, wage and visitor spending, and captured community value, from free school tickets to the annual careers fair.
What happened next
The Society now has evidence that its 2025 programme was worth £29.6 million and 278 jobs to the Three Counties, alongside nearly £500,000 in free tickets and bursaries.
Explore your next move.
Book a free discovery call with our CEO, Richard Freeman – or send us a brief and we’ll give you an honest appraisal of the best way to get from A to B.