Services / Evaluation & impact storytelling
Most evaluation does not do enough.
Effective evaluation doesn’t just report on outputs. It changes practice, builds useful knowledge and helps make the case for future investment.
We shift the focus from what you do, to what happens because of what you do. Beyond the drops to the ripples.

Evaluation & impact storytelling
Show what changed, and why it matters.
Let’s agree what your success looks like and then work backwards, building measurement tools that fit the way you already work.
We combine the numbers with people’s own stories, so you see what changed, for whom and why. Then we tell you plainly what it means, and how you can use it, before leaving you with the tools to keep learning.
The result is stronger practice, clearer evidence and a more convincing case for the future.
“Always Possible brought in so much expertise. We have had loads of ideas, but we were not able to complete or finish everything. We are so glad we made this investment.
It is really powerful — the way the theory of change is presented is superb.”
Jo Clarke
Deputy CEO, Age UK (West Sussex, Brighton & Hove)
What we do and how we do it
Click any one of our service areas below to see what it involves.
Framework designAgree what success looks like.Click to learn more
Map how your work is meant to create change, with the people who deliver it. Set clear outcomes and how you’ll measure each one.
Typically includes
Theory of change
Outcome mapping
Evaluation plans
Data tools
Baseline settingKnow where you started, so you can measure where you get to.Click to learn more
Record a clear starting point before the work begins, using data you already hold where you can. Then you can show real change, not just activity.
Typically includes
Baseline surveys
Data audits
Benchmarking
Starting measures
Impact measurementCount what matters, and is useful, rather than just what is available.Click to learn more
Track outcomes through surveys, data and interviews, from wellbeing to jobs. Put a value on the difference, including the social return.
Typically includes
Mixed methods
ROI / SROI
Outcome tracking
Codify intangibles
Learning reviewLearn while there is time to adapt, act and improve.Click to learn more
Step back during delivery to see what’s working, what isn’t and why. Adaptation and agility lead to genuine innovation and multiplied value.
Typically includes
Interim reviews
Learning sessions
Process evaluation
Partner feedback
Case study developmentBring evidence to life. Show, rather than tell.Click to learn more
Make real the stories of change in people’s own words, backed by the data. Show the difference you made, not just the activity you did.
Typically includes
Stories of change
Impact narratives
Infographics
Visual journeys
Impact reportingShow your findings in plain language, for multiple audiences..Click to learn more
Turn findings into clear reports for boards, funders and the public. Lead with what it means and what will happen next.
Typically includes
Final reports
Exec summaries
Public briefings
Visual tables
Evidence packsMake the case for what comes next.Click to learn more
Package your strongest evidence for funders, investors and partners. Show your value in terms they recognise, from return on investment to people reached.
Typically includes
Investment cases
Economic impact
Value for money
Innovation results
Toolkit developmentKeep measuring after we’ve gone.Click to learn more
Keep using simple tools that fit your systems, and with a team trained to use them. Keep learning long after the project ends.
Typically includes
Data tools
Templates
Staff training
Dashboards
Evaluation // Health // London
CASE STUDY: Bridge Support
Bridge Support’s Bridge Back Home programme helps Greenwich residents leave hospital safely and recover with intensive social care support, improving independence and reducing pressure on health services.
Always Possible led an independent validation and impact review of the programme, combining data triangulation, stakeholder interviews and comparative analysis to test outcomes, value and cost-effectiveness.

The work helped strengthen confidence among NHS partners, local authorities and funders in the programme’s contribution to health and social care.
Projects
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Medway Council: Rochester Festivals Economic Impact
Measuring what Rochester’s Christmas Market, Dickensian Festival and Sweeps Festival are worth to Medway.
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Three Counties Showground: Economic Impact Study
The first economic and community impact study of Malvern’s Three Counties Showground since 2010.
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EKC Group: Skills Renewal Projects
Independent evaluation of three government-funded adult skills pilots in East Kent.
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Local London: Economic Inactivity Trailblazer
Evaluating how nine London boroughs support economically inactive residents back towards work.
No projects to show here yet.
What happens when you get in touch
01
A free 45-minute call
With our CEO, not a salesperson. You leave with a view on your problem whether you hire us or not.
02
Scoping
Our proposals are in plain English, setting out the question, the method, the cost, the timescale, and the expected outcome. If we are the wrong people, we say so.
03
Matching expertise
You will meet the specialists who will do the work – expertise tailored around your brief, not an org chart.
04
Empowering
We will always end delivery with findings you can use, and the means to keep measuring long after we have gone.
We are trusted by organisations shaping places, policy and the new economy





Recent ideas, insight, perspective and action
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