Services / Strategy & positioning
Being good at what you do doesn’t mean you’re being seen.
Without smart strategy and positioning, an organisation can be respected, busy and full of potential, yet still struggle to define its role. A place can feel like a muddle of narratives with no cohesive offer.
Not being able to show why you stand apart can lead to weaker decisions, confused messaging and fewer people truly ‘getting it’.
Strategy & positioning
Know where you’re heading. And why.
Every organisation, network or place, needs to keep moving forwards. Especially in unpredictable times.
We help you decide what to grow, what to protect and what to stop.
You come away with a clear story and a plan you can act on, not just a nicer way of saying the same thing you’ve always said.
You need a direction that people can actually be excited by.
“We have been reviewing our vision and values, but now we have our goal. It has been helping us to think about the different people we need to bring on board to the organisation.
Always Possible clearly had expertise in the area where we needed their help, were responsive to our feedback, and — more than anything — they followed through on their commitments to a really high standard.”
Rhoda Agilinko
CEO, Homeland Ghana Educational Foundation
What we do and how we do it
Click any one of our service areas below to see what it involves.
Strategic positioningBe clear about the role you play, the power you have, and where it fits.Click to learn more
Own your confidence, both in how you want others to really see you and where you add most value. Then set out your offer with swagger.
Typically includes
SWOT analysis
Market review
Stakeholder maps
Messaging audit
Place strategyTurn local strengths into direction for growth, identity and investment.Click to learn more
Bring together what makes your place different, what’s holding it back and where it could go. Agree a direction partners can get behind.
Typically includes
Asset review
Prioritising
Perception auditing
Brand intelligence
Narrative developmentTell a story that people want to hear more of.Click to learn more
Explain why your work and ideas matter in plain language. Challenge old assumptions and give people a reason to care and engage.
Typically includes
Core messaging
Influence audits
Comms review
Narrative playbooks
Opportunity mappingBe part of the momentum, and don’t get left behind.Click to learn more
Find out where demand, investment and support are heading. Focus your effort where it’s most likely to have a return.
Typically includes
Market analysis
Competitor review
Policy translation
Horizon scanning
Policy alignmentEnsure your strategy is attuned to social and economic trends.Click to learn more
Link your priorities to what councils, regions and government are already trying to do, in order to be part of the solution. Timing can be everything.
Typically includes
Policy reviews
Briefing papers
Decision timetables
Framing advice
Proposition designEnsure your offer is easy to say yes to.Click to learn more
Work out what people really value about what you do. Shape an offer that’s clear, distinct and worth investing in.
Typically includes
Value propositions
Membership audits
Audience segments
Core messages
Strategic options appraisalTest and learn before you commit.Click to learn more
Weigh up different routes forward and what each would cost. Test the riskiest assumptions first, before choices get hard to undo.
Typically includes
Options analysis
Assumption testing
Decision design
Risk review
Investment readinessEnsure you’re making the best possible case for growth Click to learn more
Show funders and investors why you matter, in terms they recognise. Back it up with evidence, a plan and a clear theory of change.
Typically includes
Investment cases
Theory of change
Business modeling
Pitch materials
Strategy // Enterprise // UK
CASE STUDY: UK Research Integrity Office
The UK Research Integrity Office commissioned a strategy review to clarify its role, value and future priorities in a changing research landscape. The work gathered stakeholder feedback, tested perceptions of UKRIO’s position in the sector, and produced evidence-led analysis to help sharpen its goals and external narrative.
Always Possible designed and facilitated the review, producing a SWOT analysis, market review, membership value audit and prioritised recommendations.
The work helped UKRIO strengthen its positioning as an independent expert body, shape a more confident strategic plan, and identify future opportunities for service development, including training and advisory offers.
“UKRIO has achieved a great deal in recent years but there is always more to do to support good research practice and a healthy research culture. UKRIO is the principal expert source of best practice for UK research integrity and this new strategy sets out how we will continue to be a high-profile champion and critical friend of researchers and institutions, with a commitment to support continual improvement.”
Professor Sir Ian Boyd
Chair, UKRIO
Projects
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East Sussex County Council: Be Business Energy Wise
Free energy audits, workshops and support helping East Sussex businesses cut costs and carbon.
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Lewes District Council: Business Start-Up Programme
A three-year programme helping Lewes District residents turn business ideas into sustainable enterprises.
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Big Locals Together: Life After Funding
Business planning for a national network of Big Local communities preparing for life after…
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What happens when you get in touch
01
A free 45-minute call
With our CEO, not a salesperson. You leave with a view on your problem whether you hire us or not.
02
Scoping
Our proposals are in plain English, setting out the question, the method, the cost, the timescale, and the expected outcome. If we are the wrong people, we say so.
03
Matching expertise
You will meet the specialists who will do the work — expertise tailored around your brief, not an org chart.
04
Empowering
We will always end delivery with findings you can use, and the means to keep measuring long after we have gone.
We are trusted by organisations shaping places, policy and the new economy
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