Grassroots Suicide Prevention
Charity training people and organisations to prevent suicide, and the team behind Stay Alive.
About the work
Grassroots Suicide Prevention is a charity based in Brighton. It trains individuals, workplaces and other organisations to recognise when someone may be thinking about suicide, to talk to them about it and to help keep them safe. It also developed Stay Alive, a free suicide prevention app used across the UK.
In 2021 Grassroots asked Always Possible to support its growth strategy. The charity had a new chief executive, demand for its training was rising, and it wanted to grow from a respected local charity into a national one without losing what made it distinctive. We started with a scoping report, acting as outside critical friends. It covered:
- an analysis of the charity’s strengths, weaknesses, opportunities and threats
- the political, economic, social and technological trends likely to affect it
- a review of its reputation, capacity, values, data and income
- a comparison with national organisations working in suicide prevention and mental health training
The report set out a clear option. Grassroots could become the leading mid-sized charity in a field mostly made up of very large national bodies and very small volunteer groups.
We then designed and facilitated a staff strategy day in September 2021. It used the report to help the team work through their unique selling point, how to scale without losing the local personal touch, how the digital and training offers fit together, and how to bring more lived experience and diversity into the organisation.
“This is a brilliant report; insightful and inspiring! I’m so pleased we have your team supporting us!”
— Rachael Swann – Chief Executive, Grassroots Suicide Prevention
Explore your next move.
Book a free discovery call with our CEO, Richard Freeman — or send us a brief and we’ll tell you honestly whether we’re the right people, and who else to try if not.