Client
The Careers & Enterprise Company
National body for careers education in England, connecting schools, colleges and employers.
About the work
The Careers & Enterprise Company (CEC) is the national body for careers education in England. It’s funded by the Department for Education and based in London. It supports schools and colleges to give young people better careers guidance and more contact with employers, working through a national network of local careers hubs. It also runs the Enterprise Adviser Network, which matches senior business volunteers with schools and colleges to help shape their careers strategies.
Between 2019 and 2020 CEC asked Always Possible to design a national campaign to recruit more business leaders, especially from small and medium-sized businesses, as Enterprise Advisers. We researched why smaller employers were hesitant to volunteer. We then built a campaign, called Rewrite the Story, around the idea that business leaders could help rewrite the story of young people’s futures, and co-created messaging to address their concerns.
We created the campaign brand, narrative and a flexible toolkit of videos, guides and social media templates. Local careers hubs and the Local Enterprise Partnerships that hosted them could adapt it to their own areas. We also produced a communications strategy that balanced national messaging with local needs, and trained regional teams to roll the campaign out consistently. It helped bring smaller businesses that had rarely engaged with education into the network.
“It was seamless working with the Always Possible team – incredibly agile, flexible, and professional in your delivery. Thanks for everything you did to create what has been a really successful campaign. We’ve had a great response from our LEP partners, who’ve appreciated the tailored messaging and assets you designed, capturing local nuances perfectly.”
Aimee Higgins, Director of Employers and Partnerships, The Careers & Enterprise Company
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