
About
Bruce helps clients work out whether an idea is worth the investment, and how to make the case for it.
He’s an economic development specialist with more than 20 years’ experience in labour-market intelligence, economic and social impact, public investment and local economic strategy.
On our projects he leads the economic analysis. He builds impact studies and business cases, interprets labour-market and economic data, and combines the numbers with stakeholder interviews and surveys so the evidence holds up. He’s worked on cases for coastal, cultural and regeneration projects, and has particular depth in marine and maritime economies.
Bruce began his career as a careers adviser and labour-market specialist before holding economic research and policy roles at Brighton & Hove City Council. That gives him an insider’s sense of how councils actually use evidence, and more than two decades of knowledge of how the Sussex economy works. He also leads the analytical framework for the Sussex Intelligence Unit, which we co-founded.
Clients value his judgement as much as his analysis. He’ll always tell you when the evidence doesn’t support the number you’d like to publish.
EXPERTISE: Economic and social impact · Green Book business cases and the Five Case Model · Labour-market intelligence · Local economic strategy · Marine and coastal economies
QUALIFICATIONS: BA (Hons) Social Policy · PG Diploma, Vocational Guidance · PG Certificate, Research and Consultancy
ACCREDITATIONS: APMG Better Business Cases Registered Practitioner · Member, Institute of Economic Development
Role
Associate · Economic impact, business cases and labour markets
Practices
Want to work with the team?
More of the team
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Sarah Freeman
Associate · Programme delivery, employer engagement and quality
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Letitia Mc Conalogue
Projects Manager
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Sam Hawkins
Projects Director
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Dr Raúl Chávez
Associate · Behavioural science, evaluation and equity