Alice Banfield

About

Alice helps organisations understand people properly, especially young people and those conventional research tends to miss.

She’s a senior research and insights consultant with almost 20 years’ experience across social research, market research, customer experience and evaluation.

On our projects she leads qualitative and participatory research. She designs evaluation frameworks, surveys and interview guides, runs interviews, focus groups and longitudinal fieldwork, and uses creative methods such as peer interviews, visual journaling and digital storytelling to make research accessible. Her work covers youth services, employment, mental health, education and culture.

Alice was a Director at Savanta, where she helped establish the agency’s Youth Practice, after earlier roles at GfK and as Research Director at Verve. That commercial background means she always asks what people actually need and what would make a service usable. She’s also a co-founder of Wild Purpose, a Brighton social enterprise using intergenerational mentoring and nature to bring generations together.

She designs research with young people, not just about them, often supporting young peer researchers to shape the questions themselves.

EXPERTISE: Qualitative research · Youth and peer research · Participatory and creative methods · Evaluation · Customer and user experience

QUALIFICATIONS: MSc Social Research Methods · Level 2 Certificate in Counselling Skills

ACCREDITATIONS: Market Research Society Advanced Qualitative Practitioner