Pam Jarvis

About

Pam helps cultural and heritage organisations understand what actually changed, for whom, and what to do differently next time.

She’s a cultural and heritage evaluator with more than 25 years’ experience and over 50 evaluations to her name, spanning national funders, museums, heritage sites and landscapes, festivals, performing arts and place-based partnerships. She’s Director of her own consultancy, sam-culture, and was previously Director of Sussex Arts Marketing.

On our projects she leads evaluation design and delivery. She builds Theories of Change, outcomes frameworks and indicators, designs proportionate data-collection tools, and runs formative, mid-point and summative evaluations that bring evidence together across partners and programme strands. Her work covers museums and heritage, young people and families, audience diversity, capital and digital heritage projects, cultural tourism, and nature and wellbeing.

Pam co-authored Open Up: Museums for Everyone, a UK-wide programme developed with 20 museums across all four nations to help them diversify their audiences. She’s also produced evaluation toolkits so organisations can evaluate their own work, and has contributed to sector thinking on good evaluation practice through the Centre for Cultural Value.

Her real strength is turning evidence into organisational learning, so evaluation changes decisions rather than just filling a report.

EXPERTISE: Cultural and heritage evaluation · Theory of Change and outcomes frameworks · Audience development and diversity · Formative and summative evaluation · Organisational learning

QUALIFICATIONS: BA (Hons) English Language and Literature, University of Newcastle · MA History of Art · Diploma, Chartered Institute of Marketing · Diploma in European Humanities

SECTOR CONTRIBUTION: Co-author, Open Up: Museums for Everyone · Member, Centre for Cultural Value Evaluation Principles Working Group